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Building Success in the US

Date & Time: 22/04/2016 9:00 am - 4:00 pm | Location: Newmarket Racecourse

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 About the event:

Welcome to this one day conference on “Building Success in the US” answering the key questions companies regularly ask us when looking to develop new business and expand operations in the US.

Market Facts:

With each state of the US having a GDP equivalent to some major European economies, any approach to ensuring successful business in the US needs to be carefully targeted. The US is the East of England’s biggest export market worth 3.5bn annually and this growing export market provides a wealth of business opportunities for UK companies. Now is a good time to explore the US market.

Nature of the day

The aim of this conference is to explore, with input from a variety of experienced exporters, the challenges of expanding into the US. The conference will be a combination of plenary sessions and parallel breakout streams. The plenary sessions will be led by thought-provoking keynote speakers including Alvaro Alamillo, Head of International Partnerships for Santander UK and Simon Gulliford, former Marketing Director Standard Life, Barclays & Sears to give you the inside track to success. The morning breakout sessions give you the chance to hear from experts who are here to help you on topics including: developing your US strategy, how to set up in the US, how to get FDA approval and how to get products approved for the US. There will also be the chance to ask further questions, share your own experiences, challenges and successes and hear from others at the conference through the State Cafe. Our aspiration is for you to feel spoilt for choice. We will be actively encouraging you to share the learning from all the sessions across the conference using social media.

Outline of the Programme:

09.00 Registration with refreshments

09.30 Welcome from Alan Pain, Regional Director UKTI East Introduction: Marguerite Meyer-Bassnett– Head of Trade, UKTI East 09.45 Key Note: Opportunities in the US for UK companies— Alvaro Alamillo, Head of International Partnerships at Santander UK

10.15 US Export Journeys, company case studies; successes and lessons learnt: – Case study 1—TBC – Case Study 2– TBC

10.50 An update on TTIP (Transatlantic Trade & Investment Partnership): Jeffries Briginshaw, British American Business Council

11.15 Break

11.45 Export Insights: Your chance to hear from experts sharing insights on specific issues around doing business in the US. 2 sets of parallel break-out sessions; choose 1 session from each group of sessions you would like to attend.

12.45 Lunch Break

13.45 Summary so far: Marguerite Meyer-Bassnett– Head of Trade, UKTI East

13.55 Keynote 2—Overcoming barriers in the US:

Simon Gulliford, Former Marketing Director Standard Life, Barclays & Sears

14.35 State Café: Facilitated discussions around cafe tables to share knowledge and ideas. Table hosts will introduce topics to explore specific US issues and follow up from the morning sessions:

Developing your US strategy: Alvaro Alamillo, Santander US Tax: David Sayers—Mazars Finding partners: OBN Network US Legals: Bob Mollen, Fried Frank US Customs : DHL Customs team US Market Entry: Mike West, Be Strategic Setting up in the US: Hampton Roads US Marketing: Simon Gulliford Product Certification for the US: UL FDA Legislation: Registrar Corp

15.20 Panel discussion

16.00 Final remarks and close

Registration and Cost:

The registration for this conference is £50 + VAT. To register please click here, or for more information please contact UKTI East on 01707 398398