Expand Your E-Commerce Business
Date & Time: 19/04/2016 9:00 am - 3:00 pm | Location: Wyboston Lakes Training Centre
Is your e-commerce business invisible to 70% of the world?
70% of world internet users search in languages other than English. If you are running an English based website learn the straightforward steps you can take to become more visible to more customers across the world and win more business.
The UK is the third most popular destination for international online shoppers
Research by PayPal found an estimated 86.4 million of shoppers, from 29 countries surveyed, bought from the UK in the last 12 months. Products from the UK have proved particularly sought-after amongst Chinese shoppers, who made up a quarter of the estimated 86.4 million buyers over the past year. Clothing, cosmetics, food and drink, consumer electronics and travel proved to be the most popular areas of purchase, with shoppers impressed with the variety, quality and authenticity that of British goods.
Do you sell through Amazon or eBay already? More business is possible through other e-market places around the world.
Learn from the UKTI E-Exporting team how you can find the right e-marketplaces around the world from the 450 they have mapped. They have negotiated special deals for UK companies to list on some of these marketplaces.
How do you drive traffic to your e-commerce site?
Learn how to make the best use of social media to build a following for your e-commerce brand in
Your own web shop in several countries – It is easier than you think but you need to know how
Learn from experts how to localize your web shop, deal with overseas logistics and returns, handle VAT issues and protect your brand overseas.
Who should attend?
Companies who are looking to develop their e-commerce business to expand the channels they use and markets they sell into, enabling them to receive more enquiries and orders.
Who will provide the training?
UKTI have assembled a team of industry experts to help you assess the potential options to develop your
e-commerce business both in the UK and overseas. After the main session 1-2-1 meetings can be booked with the speakers.
50% discount available to Bedfordshire Chamber of Commerce Members – when booking enter promotional code ‘chamber50’
Bedfordshire Chamber of Commerce Members – £12.50 + VAT
General Admission – £25.00 + VAT
TO BOOK PLEASE CLICK BELOW
09.00 Registration with refreshments
09:30 How to make your site more accessible for global customers” Susannah Poulton, UKTI
09:50 “Handling, fulfillment and returns for e-commerce”
10.10 “VAT issues on e-commerce”
10.30 “How to localise your web shop and deliver great e-commerce performance”
10.50 “Protect your brand overseas”
11.30 Conversion rate optimisation
11.50 International SEO
12.10 “Winning new business on e-marketplaces around the world” Derek Scanlon, UKTI E-Exporting team
12.30 “Using social media to drive e-commerce traffic”
12.50 Q&A Session
13.30 1-2-1 meetings begin with speakers