Date & Time: 31/07/2013 5:30 pm - 7:15 pm | Location: Putteridge Bury Conference Centre
Leads are the lifeblood of every business. In this lively and engaging presentation, Carrie Bedingfield outlines a flexible, systematic approach for creating a sustainable pipeline which any business can set up and run within 6 weeks. The time-saving marketing ideas are based on her book, The Lead Generation Machine.
The Lead Generation Machine is driven by a quarterly cycle of repeatable activity, broken into tasks that can be easily commoditised:
1) Create great content (own your own marketplace with authority and personality)
2) Make some buzz (get on the radar)
3) Generate leads (make invisible prospects visible)
4) Nurture your leads (cherish your crown jewels)
This approach is designed to create the maximum pipeline with the minimum investment of time and money, by integrating marketing and automating the process of getting prospects to know, like and trust you.
Support for the system has been universal with over 500 companies successfully using it since its launch in 2010. Single-person businesses and large corporates alike have praised its simplicity, flexibility and effectiveness.
“A powerful, thought-provoking approach to marketing to businesses which is as relevant to startups as to a 100,000 person corporation like Microsoft.” Mark Johnston, Head of Audience Marketing, Microsoft)