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Online Marketing for Small Businesses

Date & Time: 25/02/2015 6:30 pm - 8:30 pm | Location: Universirty of Bedfordshire Business School

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Many small businesses have great concerns about online marketing and social media in particular.

A typical quote is: “We have a website but I don’t know if it is working as well as it should. I’ve heard about using Facebook and Twitter for marketing but I haven’t a clue what to do!”

If this sounds like you, come and join us to see and hear:

  • how our students helped clarify business’s social media objectives
  • social media marketing dos and don’ts for all businesses from an expert
  • a simple explanation of how Google Analytics can help you improve your website performance
  • how your business could benefit from working with business school staff and students on real business problems.

The evening schedule is:

6.00-6.30 Registration and networking drinks

6.30 Welcome – Gordon Mellor, Executive Dean of the Business School

6.45 Practice Weeks – Stephen Hyde, Professor in Management Practice, UBBS

7.00 Active4Less and Social Media marketing – Colin Bradshaw, Professor in Management Practice, UBBS and UBBS students​

7.30 Social Media Dos and Don’ts – Robin Croft, Reader in Marketing, UBBS

7.50 Why Small businesses should use Google Analytics – UBBS students

8.10 Questions and wrap up – Stephen Hyde

8.30 Networking and drinks​​

The event is free to attend; all you need is the desire to improve your business.

University of Bedfordshire